So for my assignment I watched an episode of Two and a Half Men at 8:30 and watched for all the commercial breaks during the program. Now for a show like Two and a Half Men the general audience would be men from an average of 20 to 40 years old as well as their wifes or girlfriends. With this audience in mind the commercial that aired during this time had a few things in common.
The speaker during each commercial was always a woman, whether it was for a car add or women's beauty products. The reason for this is that women trust other women when it comes to their personal self. But with men it's for a different reason. When a man hears a woman's voice, it will most likely draw his attention into the TV and focus on the product thats being presented to them. Another common feature among these commercial is that they had a dark background with smooth colors to help keeps eyes focused for the time of day that the commercial is being presented. This allows the viewer to observe the ad without any difficulty.
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