Okay, let me start off by saying that for the most part I agree with the ideas that are presented in this article about why ad's can be bad. But I also would like to say that I hate the author of this piece and the argument that she put together in her piece. I don't know about anyone else, but I definitely don't like to be preached at as if I don't know anything about this issue, or that I am a good for nothing person who is being yelled at for about 20 pages. Because that is exactly what I felt like. I think that if she changed her dialog a bit so that it wasn't as soapbox preachy, I would have listened a lot more to what she had to say.
Something else that she did that I think could have definitely improved her article was using ad's that are commonplace in the media and not just the bottom of the barrel trash. I don't care how old those ad's were, I have never seen any ad that has been as bad as those were, the closest I've even come have been the Axe ad's in magazine's. I felt that it was like someone saying using shows like American Gladiator and I love New York, or any crappy 'dating show' that airs on VH1, to be an example for all television. While it is true that a group is judged by the least among them, I believe that it would give more credibility to the essay as a whole if the author were to use ad's that have been seen commonly before and describe what is wrong with those instead of just picking the very bottom of the proverbial barrel.
I would also like to leave off with one last statement on this subject:
How much can we really blame on the advertise in the media, and how much can we account to personal responsibility?
Tuesday, January 29, 2008
Monday, January 28, 2008
Best Homework Ever?
So for my assignment I watched an episode of Two and a Half Men at 8:30 and watched for all the commercial breaks during the program. Now for a show like Two and a Half Men the general audience would be men from an average of 20 to 40 years old as well as their wifes or girlfriends. With this audience in mind the commercial that aired during this time had a few things in common.
The speaker during each commercial was always a woman, whether it was for a car add or women's beauty products. The reason for this is that women trust other women when it comes to their personal self. But with men it's for a different reason. When a man hears a woman's voice, it will most likely draw his attention into the TV and focus on the product thats being presented to them. Another common feature among these commercial is that they had a dark background with smooth colors to help keeps eyes focused for the time of day that the commercial is being presented. This allows the viewer to observe the ad without any difficulty.
The speaker during each commercial was always a woman, whether it was for a car add or women's beauty products. The reason for this is that women trust other women when it comes to their personal self. But with men it's for a different reason. When a man hears a woman's voice, it will most likely draw his attention into the TV and focus on the product thats being presented to them. Another common feature among these commercial is that they had a dark background with smooth colors to help keeps eyes focused for the time of day that the commercial is being presented. This allows the viewer to observe the ad without any difficulty.
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